Senior web developer for serious launches
Hello, I'm
Building fast WordPress systems that hold up after launch.
Senior Web Developer
Senior WordPress developer building fast, custom WordPress and WooCommerce systems — and React/Next.js front-ends — for teams worldwide.
- 7+ years shipping WordPress & web development work
- 65+ production launches across commerce & content
- 98 target Lighthouse performance score
Proof
Collaboration brands shaped through focused web delivery.
A curated proof wall of partner websites, product teams, service brands, and launch work delivered with practical senior implementation.
30 collaboration brands
About
Your senior WordPress developer for durable, fast builds
7+ years building scalable, high-performance web apps with WordPress, Next.js, and Node.js, from MERN campaign platforms at Unilever to pixel-perfect, SEO-first brand sites. I care about Core Web Vitals, clean editor experiences, and work that holds up after launch.

Services
WordPress-first technical delivery for launch, growth, and rebuild work.
Custom WordPress Development
Bespoke WordPress themes and plugins built on clean, ACF-driven code — fast, secure, and easy for your team to edit, extend, and scale.
02WooCommerce Developer
Custom WooCommerce stores, checkout flows, payment integrations, and product catalogs built for speed, maintainability, and conversion.
03React & Next.js Development
Modern, headless front-ends and web apps in React and Next.js — app-like speed with SEO-friendly server-side rendering.
04WordPress Performance Optimization
Core Web Vitals and WordPress speed optimization that fixes slow, unstable sites and improves user experience and conversion.
05WordPress Technical SEO
Technical SEO for WordPress: structured data, crawlability, indexation, and site architecture that help useful pages get found.
06WordPress Maintenance & Support
Ongoing WordPress maintenance, security updates, backups, monitoring, and dependable support on a monthly retainer.
Work
Selected work, built for speed and business pressure.
Custom builds where the implementation choices were tied to real operational outcomes.
Cases
The story behind the build choices.
From slow catalog to confident checkout
Rebuilding a slow WooCommerce store into a fast catalogue and a confident, low-friction checkout.
Making enterprise content editable again
An ACF field architecture that handed routine content control back to an enterprise marketing team.
Accessibility as a launch requirement
Building accessibility into the workflow so the site launched inclusive — not retrofitted.
Experience
Seven-plus years shipping for global teams.
-
Feb 2026 - Present
Senior Web Developer Moxie Labs
Building internal tools and dashboards, reusable React and WordPress UI systems, and custom WordPress sites and landing pages from scratch — high-performance, SEO-optimized, and brand-consistent across markets.
- WordPress
- React
- Node.js
- Express
- REST APIs
- Tailwind CSS
- Core Web Vitals
- SEO
-
2024 - Present · Freelance
Senior WordPress Developer The Social Bang
Designing and shipping custom WordPress themes, plugins, and WooCommerce builds for brand and social campaigns — ACF-driven, accessible, and tuned for Core Web Vitals and technical SEO.
- WordPress
- Custom Themes
- ACF
- WooCommerce
- Elementor
- PHP
- Technical SEO
- Core Web Vitals
-
Jan 2023 - Jan 2026
Senior Web Developer Unilever
Led full-stack MERN development for PromoHub segmentation APIs and background jobs, the Unidukan Shopify storefront, and AEM/WordPress campaign pages across 15+ global teams with end-to-end performance budgets.
- React
- Node.js
- Express
- MongoDB
- Shopify
- AEM
- Redux Toolkit
- Core Web Vitals
-
2023 - 2024 · Contract
Senior Web Developer Jahez Group
Engineered a bespoke WordPress theme for Jahez Group's corporate and investor-relations site — custom carousels, accordions, overlays, and Euroland integration on a fast, accessible front end.
- WordPress
- Custom Theme
- PHP
- jQuery
- JavaScript
- Performance
- SEO
-
Jan 2022 - Dec 2022
Mid-Level Web Developer Bayantech
Delivered 6+ multilingual WordPress brand websites, translating Figma designs into pixel-perfect custom themes with Elementor and ACF while consistently hitting 90+ PageSpeed across key properties.
- WordPress
- Elementor
- ACF
- PHP
- Figma
- React
- SEO
- Core Web Vitals
-
Sep 2019 - Nov 2021
Junior Front-End Developer Vadecom.net
Shipped 20+ WordPress CMS and eCommerce sites plus high-converting, mobile-first landing pages, modernizing Laravel platforms with clean, reusable, SEO-focused front-end code.
- WordPress
- Laravel
- Bootstrap
- JavaScript
- Responsive
- SEO
Tech & Skills
The stack behind fast, maintainable builds.
Languages
- JavaScript (ES6+)
- TypeScript
- PHP
- HTML5
- CSS3
- Sass
Frontend
- React
- Next.js
- React Router
- Redux Toolkit
- React Query
- SWR
Styling & UI
- Tailwind CSS
- shadcn/ui
- Styled Components
- CSS Modules
- Bootstrap
Backend & APIs
- Node.js
- Express
- REST
- GraphQL
- Prisma
CMS & Commerce
- WordPress (custom themes/ACF)
- WooCommerce
- Shopify
Databases
- MongoDB
- MySQL
Quality & Performance
- Core Web Vitals
- SSR/SSG
- code splitting
- lazy loading
- Jest
- RTL
- ESLint
- Prettier
DevOps & Workflow
- Git/GitHub
- CI/CD
- AWS
- GCP
- Agile/Scrum
- Jira
Clients
What collaboration feels like.
Words from founders and teams whose products I helped ship.
FAQ
Questions, answered.
Do you build custom WordPress themes or use page builders?
Custom, hand-coded ACF themes. Lighter, faster, and easier to maintain.
Can you improve my Core Web Vitals and PageSpeed?
Yes. Speed optimization is a core service, with critical CSS, lazy loading, caching, and image optimization.
Do you work with React and Next.js as well as WordPress?
Yes. I work across WordPress, React, Next.js, and Node.js, including headless WordPress setups.
How do we start a project?
A short discovery call to scope goals, timeline, and pressure points, then a fixed plan and milestones.
Do you offer ongoing maintenance?
Yes. Retainers can cover updates, monitoring, security, and continued performance work.
Where are you based and what timezone do you work in?
Cairo, Egypt, working with global teams across time zones.
Contact
Bring the messy brief. I will help make it shippable.
Share the current state, the launch pressure, and what needs to be true after release.